Well, it's not true blood, it's actually raspberry nectar by Alain Milliat. It was one of the most superb juices/nectars I've ever tasted. Unfortunately, you have to order it from other countries if you want it in Sweden. It is available in the US, you might have to look around a bit. I'm keen on trying the other ones. The true question is, should I spend 50 euros finding out if the others are just as good?